Case study · Maa Sulakhi Ausadhalaya
Digital Storefront for an Ayurvedic Brand
A 30-year-old Ayurvedic pharmacy needed a professional online presence to sell products nationally. We built a full e-commerce site with product catalog, order management, and WhatsApp integration.
- Client
- Maa Sulakhi Ausadhalaya
- Industry
- Healthcare / E-commerce
- Timeline
- 6 weeks
- Team
- 2 engineers
200+
Orders from new cities
2,400+
Monthly organic visitors
12
States reached
6 weeks
Go-live time
01 — Challenge
The problem worth solving
Maa Sulakhi had a loyal local customer base and a range of proprietary Ayurvedic products, but zero online presence. The owner wanted to start selling nationally without the complexity of a full warehouse system — just a clean product catalog with WhatsApp-based order management that felt natural to his existing workflow.
02 — Solution
What we designed and built
We built a Next.js storefront with a product catalog, static SEO-optimized pages for each product, and a WhatsApp-first checkout flow. Instead of a full payment gateway (which added friction for their older customer base), orders are placed via a pre-filled WhatsApp message — keeping the personal touch their customers value. The admin can update products and stock from a simple CMS dashboard.
SEO-optimized product pages with structured data markup
WhatsApp-first checkout (pre-filled order message)
Product catalog with categories, descriptions, and benefits
Admin CMS for product and inventory updates (no-code)
Mobile-first design with fast load times (<2s)
Google My Business integration for local search
03 — Stack
Under the hood
- Frontend
- Next.js + Tailwind CSS (Static Site Generation)
- CMS
- Sanity.io for product catalog management
- Order Flow
- WhatsApp Business API integration
- SEO
- Structured data (JSON-LD), sitemap, meta optimization
- DevOps
- Vercel with auto-deploy from GitHub
04 — Outcome
What changed
Within 3 months of launch, the business received 200+ WhatsApp orders from outside their local area — entirely new revenue. Google Search traffic grew from near-zero to 2,400 monthly visits as the SEO-optimized product pages indexed well.
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